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5 Restaurants Using Social Media: A Menu for Success

Sharing meals with family and friends has always been a social event. With the popularity of eating out at restaurants, social media is playing a major role in attracting new customers and maintaining loyalty of patrons.

Restaurants use social media to gain feedback and insight on menu items and service. They also update customers with new openings, promote contests, and monitor reputations by using multiple social platforms.

Below are 5 restaurants that are using social media as a menu for success:


STARBUCKS

Starbucks embraced social media early on and it didn’t hurt that drinking coffee was already a social activity. They offer quality products and promote social interaction with free WiFi in every location. But that is not where it stops. They use Facebook to inform their customers of new services and products instead of trying to sell them something. When Starbucks takes a photo, they post it on Facebook, tweet it on Twitter, share it on Instagram, and pin it on Pinterest. They also have a mystarbucksidea which is an online community where people can make suggestions and submit ideas to improve products and services.

Their unique way of using Twitter involves reaching out to customers that have complaints or negative feedback. They encourage dissatisfied customers to follow-up using a Twitter related email address. Call it tweeting damage control.


BABBO RISTORANTE

Babbo Ristorante is Mario Batali’s fine dining restaurant in New York. They post on Facebook daily with pictures of the fresh fish of the day, uncorking of wine, and behind the scenes from the chefs. They also embrace YouTube and Instagram to share videos and pictures of their food.

Barbbos uses Twitter to notify their patrons of any cancellations and include the times and availability for guests.


HARD ROCK CAFE

The Hard Rock Cafe devotes a whole page on their website to social media engagement. “Get social with 13 million strong” is proudly displayed on their social page with links to Facebook, Twitter, Instagram, Tumblr, Pinterest, Google+, and YouTube. No rock is left unturned. They encourage fans to tag their pics with popular hashtags and provide a convenient upload button.


DENNY’S

The breakfast diner chain Denny’s openly invites their fans to “stalk us online”. One can stalk them by using Facebook, Twitter, Tumblr, Instagram, and YouTube. They always engage their fans with interesting and creative content and displays their social media in the center of their website’s homepage.

Six months ago, they launched a Hispanic Facebook page that already has acquired 53,000 likes. They maintain a Tumblr page to reach a younger crowd. In addition, they are introducing an animated YouTube series called “The Grand Slams” premiering soon.


JACK IN THE BOX

Jack in the Box social media presence is for those that “like” fast food and snarky updates. They use Facebook, Twitter, Instagram, YouTube, and Tumblr to promote their food and the Jack character.

Last month, Jack in the Box  achieved a Guinness World Record tile by setting the record for the largest coupon. It measured 80 feet tall by 25 feet wide. The coupon was carried down the street to a Jack in the Box drive thru, redeemed, then hung on a high-rise building. Fans were encouraged take a picture to redeem the coupon and to share the coupon socially on Twitter using #WorldsLargestCoupon.


Is your restaurant using social media to its fullest? Do you have a social media menu for success? I’m listening. Please share.

5 YouTube for Business Blogs

Since 2005, millions of videos have been uploaded and shared on YouTube. Yes, we have all seen those popular “fail” videos and clips of cats stealing dogs bed. YouTube is not only for individual entertainment, but an inexpensive venue for businesses to be found online. Let me entertain you with 5 YouTube for Business Blogs that caught my attention.


7 Benefits Of Using YouTube To Market Your Business Online by Eric Baum

bluleadzIn his blog, Eric Baum brings attention to 7 benefits of using YouTube to market your business online. I found this blog valuable because Eric provides useful information accompanied with interesting statistics about the mass audience of YouTube. The benefits described include:

  • Capturing Attention – 2 billion video are registered each day and an estimated 35 hours of YouTube videos are uploaded.
  • High Traffic Volumes – 60 million unique visitors access YouTube monthly.
  • Viral Marketing – YouTube videos are shared and easily go viral.
  • Multiple Video Marketing Channels – Powerful online strategy for staging a product of service.
  • Search Engine Rankings – Google owns YouTube therefore YouTube videos are routinely ranked high on Google.
  • Social Media Marketing Integration – YouTube videos integrate with social media like Facebook and Twitter. This helps increase business exposure.
  • World-Wide Accessibility – YouTube is accessible everywhere and on multiple devices.

eric Eric is the CEO / Founder of Bluleadz.


Using YouTube for Business by  

ezineIn her blog, Aimee N Duffy points out that business can’t afford not to use YouTube because of its audience outreach. I found this blog valuable because Aimee explains different ways to utilize YouTube for business. These include:

  • Choose a SEO-friendly title with searchable keywords to link to your YouTube video.
  • Share your YouTube video with other social media pages.
  • Embed your YouTube video in an e-blast and press release.
  • Designate a space on your website or blog for YouTube videos.
  • Post a blog with an embedded YouTube video.

Aimee  Aimee N Duffy is a graduate of the School of Visual Arts in NYC.


Using YouTube for Business and Marketing by Dennis Seymour

leapfroggrIn his blog, Dennis Seymour mentions how easy it is to share Youtube videos and how it is ideal for businesses. I found this blog valuable because Dennis includes proven searchable titles such as “How To’s” within his blog. These include how to:

  • Get Started with YouTube and include your logo and company description in your profile. 
  • Add Videos on YouTube and tag them for search purposes.
  • Use YouTube for Your Business to promote your company.
  • Optimize Videos by using keywords in your tags.

Dennis  Dennis Seymour is the co-founder at Leapfroggr Inc.


Using YouTube to Build Your Brand, Authority and Business by Michael Stelzner

social media examiner In his blog, Michael Stelzner discusses his interview with Steve Spangler – author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. I found this blog valuable because there are real life experiences shared on how Steve used YouTube to build his business and his experiences. Topics for discussion are:

  • How YouTube is helping businesses.
  • The strategy behind different YouTube show formats.
  • How to get the word out about YouTube shows.
  • Advice for starting your own video-based show.

Michael  Michael Stelzner is the founder of Social Media Examiner


How To Use YouTube To Drive Business by Bianca Male

business insiderIn her blog, Bianca Male points out that any business can benefit from using YouTube videos. I found this blog valuable because Bianca includes the three main goals for every YouTube video. These goals are:

  • To Inform the viewer about the company.
  • To Educate the viewer in some way either by “how to’s” or product demo.
  • To Entertain and build a relationship with your target audience.

bianca  Bianca Male is a writer for Business Insider.


Do you have a YouTube for Business blog to share or know of one?