Social Media Monitoring: Are You Listening About Your Brand?

The Cultureist Infographic

The Cultureist Infographic

Do you know how much time is actually spent by people using social media?  Day in the Life of the Internet is an infographic that breaks down the statistics of internet users and where they spend their time socially. With over 3 hours a day spend by people visiting social media sites, it only makes sense for your brand to be connected and engaged with customers and prospects by the way of social media.

But, that’s not enough. Are you listening about your brand? If your brand is to be the trusted source of information and products, then you need to respect your customers and prospects by listening to them.

One of the most sincere forms of respect is actually listening to what another has to say. – Bryant H. McGill

Social media monitoring, also know as social media listening, is all about listening to what is important and responding when your brand is mentioned online.

Did you know that 53% of Twitter users recommend companies in their tweets?

Social Media Monitoring tools such as Hootsuite, Rapportive, and Boomerang are useful tools to consider for listening about your brand. They help you to discover:

  • Positive and Negative Comments – Hearing positive things about your brand is great and reassure you that you are doing the right things. But, it is also important to address the negative. Damage control can help reestablish the trust and respect of your customers.
  • Questions – Monitoring the frequently asked questions about your brand or industry can open an opportunity for you to create content to help answer those questions.
  • Trends – Tracking trends opens the door for your brand to be proactively mentioned into the conversation.
  • Influencers – Monitoring social media can help your brand by locating someone in your industry that has a social voice louder than the others. This is a great opportunity to learn from their success.
  • Advocates – Discovering your brand advocates helps to spread the word about your brand.
  • Links – Tracking who is linking to your brand is helpful for search engine optimization campaigns.
  • Languages – Acknowledging the languages that your brand is being mentioned in helps your brand by determining the languages required to communicate effectively. This and make it a priority to translate content and/or consider multi-language customer service.
  • Customer Service Feedback– Knowing how to get customer service right is important for your brand. After all, 15% of 16-24 year-olds prefer to interact with customer service using social media.

How do you use social media monitoring to learn information about your brand? Thank you for listening.


How Businesses Can Use Inbound Marketing

Abraham Lincoln embraced the telegraph, a new technology of his day, to spread the word and to stay informed during the Civil War. He actually had a telegraph “hub” installed in the White House to take command and communicate with his generals in almost real-time. His T-Mails were composed of key essential words that were short and to the point. By utilizing the telegraph strategy, Lincoln and his armies won the war.

Today you need to embrace technology and social avenues to spread the word about your business. It is essential to utilize inbound marketing as a “hub” to bring visitors to your website and promote your products and services in order to convince people to purchase them. Be worthy of recognition and win the sales war online.

“Don’t worry when you are not recognized, but strive to be worthy of recognition.” – Abraham Lincoln

Be worthy of recognition by promoting your business and drawing customers to your website by embracing inbound marketing. Inbound marketing focuses on utilizing Search Engine Optimization. SEO is the process of getting traffic from search results on search engines. Get noticed now and here is how you can do this:

Create remarkable content. Worthy content attracts links from other websites. This content also will help spread the word on social media sites.

  • Write blogs about topics that relate to your business using key searchable words.
  • Produce short videos about your business.
  • Create online live presentations such as Webinars to engage customers live.

Get found on social media. Social media is an excellent way to reach and engage potential customers.

  • Establish an effective online profile.
  • Create connections on Facebook, LindedIn, and Twitter to name a few.
  • Run contests and give valuable things away for free. Free is always a crowd pleaser.

Convert traffic into prospects and leads. Nurture them so they will become customers by giving your traffic “calls to action”.

  • Offer visitors a subscription to your e-mail newsletters.
  • Use online forms to collect valuable contact information.
  • Provide demo requests to help collect contact information and promote sales.

Track your progress and learn. Measure your failures and successes to know how your marketing activities are working.

  • Google analytics is one way you can track and measure visits, leads, and customers
  • Track your UTM codes or snippets of text added to the end of your URL.

Now is the time to embrace technology and the strategy of inbound marketing. If you wait, more of your competitors will filtrate the market making it difficult for you to win the war. Get started today and be worthy of recognition and sales.


5 Social Media Blogs I Subscribe To

When driving my car, I know how to get to my destination. To reasure that I don’t get lost or miss my exit, I use GPS or an App on my smart phone. With social media marketing, I welcome the guidance of the community and their proven roadmaps to social media success. That’s why I subscribe to social media blogs.

dustin is the creation of Dustin W. Stout. He is the Chief Marketing Officer for Weal Media a PR and digital marketing firm. On this blog, he writes about beginning to advanced social media strategies.

I subscribed to this blog because I wanted to be an “Insider”. As an “Insider”, I receive one email each week that contains creative news and design articles. I also have access to free social media templates, visual content templates and icon sets. I enjoy the creative, colorful, and friendly format of his blogs and the clutter free atmosphere.

socialmouthsSocialmouths is a blog site by a “dude” named Francisco Rosales. In his blogs, he talks about social media, web traffic, blogging and email marketing. He also offers on-line courses and one-on-one coaching.

I subscribe to his blog because he writes with a “cool” attitude and “down-to-earth” approach. I am entertained and informed at the same time.

sochable logoSoshable is a joint effort by Tyson Madliger, Subi Ghosh, and blogger JD Rucker. This blog is not the biggest out there, but it offers information in a realistic approach. It includes commentaries, tips, and news about the social media world.

I subscribe to this blog because I enjoy the simple and comedic approach in the blogs. The format is inviting and offers less clutter than most blog sites.

topdogTopDog Social Media is the creation of founder and CEO Melonie DodaroI. Along with her social media experts, she writes about social media marketing. She includes changes with Facebook and trends on Twitter and LinkedIn. She also offers classes in social media. There is a refreshing and unique approach to the blogs.

I subscribe to this blog because I wanted to harness the power of LinkedIn and Facebook. I like the design of the information and the use of visual media.

jennJenn’s Trends is the creation of Jenn Herman. She writes weekly blogs about social media and business trends and discusses their applications, implications, and benefits.

I subscribe to this blog because Jenn provides tips and information that help me to manage my social media platforms. I like her blog because they are easy to read and the page format is not cluttered.