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5 Restaurants Using Social Media: A Menu for Success

Sharing meals with family and friends has always been a social event. With the popularity of eating out at restaurants, social media is playing a major role in attracting new customers and maintaining loyalty of patrons.

Restaurants use social media to gain feedback and insight on menu items and service. They also update customers with new openings, promote contests, and monitor reputations by using multiple social platforms.

Below are 5 restaurants that are using social media as a menu for success:


STARBUCKS

Starbucks embraced social media early on and it didn’t hurt that drinking coffee was already a social activity. They offer quality products and promote social interaction with free WiFi in every location. But that is not where it stops. They use Facebook to inform their customers of new services and products instead of trying to sell them something. When Starbucks takes a photo, they post it on Facebook, tweet it on Twitter, share it on Instagram, and pin it on Pinterest. They also have a mystarbucksidea which is an online community where people can make suggestions and submit ideas to improve products and services.

Their unique way of using Twitter involves reaching out to customers that have complaints or negative feedback. They encourage dissatisfied customers to follow-up using a Twitter related email address. Call it tweeting damage control.


BABBO RISTORANTE

Babbo Ristorante is Mario Batali’s fine dining restaurant in New York. They post on Facebook daily with pictures of the fresh fish of the day, uncorking of wine, and behind the scenes from the chefs. They also embrace YouTube and Instagram to share videos and pictures of their food.

Barbbos uses Twitter to notify their patrons of any cancellations and include the times and availability for guests.


HARD ROCK CAFE

The Hard Rock Cafe devotes a whole page on their website to social media engagement. “Get social with 13 million strong” is proudly displayed on their social page with links to Facebook, Twitter, Instagram, Tumblr, Pinterest, Google+, and YouTube. No rock is left unturned. They encourage fans to tag their pics with popular hashtags and provide a convenient upload button.


DENNY’S

The breakfast diner chain Denny’s openly invites their fans to “stalk us online”. One can stalk them by using Facebook, Twitter, Tumblr, Instagram, and YouTube. They always engage their fans with interesting and creative content and displays their social media in the center of their website’s homepage.

Six months ago, they launched a Hispanic Facebook page that already has acquired 53,000 likes. They maintain a Tumblr page to reach a younger crowd. In addition, they are introducing an animated YouTube series called “The Grand Slams” premiering soon.


JACK IN THE BOX

Jack in the Box social media presence is for those that “like” fast food and snarky updates. They use Facebook, Twitter, Instagram, YouTube, and Tumblr to promote their food and the Jack character.

Last month, Jack in the Box  achieved a Guinness World Record tile by setting the record for the largest coupon. It measured 80 feet tall by 25 feet wide. The coupon was carried down the street to a Jack in the Box drive thru, redeemed, then hung on a high-rise building. Fans were encouraged take a picture to redeem the coupon and to share the coupon socially on Twitter using #WorldsLargestCoupon.


Is your restaurant using social media to its fullest? Do you have a social media menu for success? I’m listening. Please share.

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5 Successful Businesses Using Google+

Google+ pages help complement a business’s website by giving them a public identity and presence on Google. There are currently over 330 million active Google+ users with more than a million business and brand pages created in the last 6 months. 

For a business to be successful in today’s world, it only makes sense for them to have an active Google+ page. To prove this point with the help of Google+’s case studies, here are 5 successful businesses using Google+ today.

CADBURY

cadbury

Cadbury was founded in 1824 and is headquartered in Bournville, Birmingham, UK.

They have used Hangouts to connect fans with personalities during the 2012 Olympic and Paralympic Games held in London. By using a one-click video chat function, they allowed consumers to interact with Olympic athletes and to participate in creating a replica Google+ page made out of chocolate. After including their Google+ badge on their website, Cadbury new followers increased to 10,000 a day.

FINANCIAL TIMES

financial times

Financial Times is one of the world’s leader in business news headquartered in London, UK. They have a daily readership of over 2.2 million people and over 4.5 million registered users on their website.

They use Google+ to share media content from correspondents around the world and to share content tailored to special interests. Since adding the Google+ badge to their website, they have surpassed 1 million followers on Google+.

MASHABLE

mashable

Mashable is the largest independent news site focusing on digital culture and technology.

Since using Google+, Mashable has seen significant referrals from inbound traffic to their website. They use Google Hang Outs to report stories, for staff collaborations, and as a virtual meeting tool. During a virtual meeting, the screenshare feature is used to help train their remote staffers. In addition, Mashable has also ran a contest to design their Google+ page that helped build a stronger audience.

TOMS

toms

TOMS was founded in 2006 and matches one to one every purchase for a new TOMS pair given to a child in need.

They hosted a 6 day Hangout On Air event with artists that customized shoes. 7% of their web traffic was from the event and it was picked up by other news sources on the web.

TOPSHOP

topshop

Topshop was founded in 1964 and is the leading high street fashion brand headquartered in London, UK.

By reinventing its London Fashion Week show on Google+, they tripled their engagement with the brand. During Fashion Week they used backstage and red carpet hangouts, a Hangout On Air with models, and streamed their catwalk show live to a global audience.

As you see, these are only 5 success stories using Google+. There are many more out there. Do you know of any or would like to share some?

Source: http://www.google.com/+/brands/casestudies.html