How to Use, Improve, and Optimize Your Linkedin Personal Profile Effectively

LinkedIn HelloMy first introduction to LinkedIn was back in 2008 while working for a marketing company in the St. Louis area. At that time, all of the employees were encourages to create an individual LinkedIn Personal Profile to promote the company and to connect with current vendors and potential customers. When I asked what LinkedIn was, I was told it was a  “Facebook” for professionals.

Truthfully, what is it? LinkedIn is a social networking site focused on businesses. With basic free services and the ability to upgrade, it allows you to locate clients, colleagues, and business associates you already know and those you don’t. You “connect” through LinkedIn by creating a LinkedIn Personal Profile. A LinkedIn Personal Profile describes you. This includes your education, interests, career history, and other information that you want to share about yourself in a professional social network.

How do you use, improve, and optimize a LinkedIn Personal Profile effectively?

I asked myself the same question a few years back when I was first getting started with composing my LinkedIn Personal Profile. To make things a little easier for you, I have listed a few helpful tips below:

  • Your Career Story. Summarize your professional background as a story. This makes it easy for potential employers to understand how you gained skills and expertise in your journey for a career. To strengthen your story, be sure to have a great network of contacts. This will demonstrate to potential employers that you are serious about your career.
  • Who You Are.  Describe who you are and be sure that it mirrors your resume. Be professional. After all, that is the type of employee that companies are looking for.
  • Your Work Samples. Add media like videos, documents, links, images, and presentations to the Education, Experience, and Summary sections of your LinkedIn Personal Profile. This allows you to highlight samples of work and projects while optimizing your profile. Learn how to add work samples to your profile here.
  • Professional Profile Photo. Send a strong message who you are. Casual and blurred photos relay that you are not serious about your career. Even worse, is not having a photo at all.
  • Searchable Skilled Keywords. Use keywords to highlight your skills. If you want employers to find you, keywords are essential for search engine optimization. 
  • Endorsements of Skills and References. Ask supervisors, co-workers, customers, and clients to endorse your skills and to write references on your behalf. These will appear in your profile and are commonly searched by recruiters and hiring managers. Learn how to endorse someone’s skills here.
  • Your Profile Link. Utilize a personal LinkedIn URL to share your profile. This adds another touch of professionalism. Learn how to create a personal LinkedIn URL here.
  • Call to Action. Include your contact information. Once someone reads your story, finish by telling them what to do – contact you!

Would you like to comment on how to use, improve, and optimize a LinkedIn Personal Profile effectively? Suggestions are always welcomed!



“You’ve Got Mail” – An Effective Email Marketing Campaign

“You’ve Got Mail”, a Warners Bros.1998 romantic comedy film, is about two people engaging in an email courtship on the internet. During their courtship, both “NY152” and “ShopGirl” are unaware that they are business rivals.

One of the many memorable lines from the film includes:

“Whatever else anything is, it ought to begin by being personal.” 

As with every effective email campaign, the engagement with the reader should always be personal. Below are the personal components of a successful email marketing campaign:

  • Subject Line– Use action verbs to tell your customers why they should read your email. Keep the subject lines to 50 characters or less and avoid using SPAM trigger words.
  • Sender – Send an email campaign from an actual person. With a personalized email connection, the open and click-through rates will increase. You may also want to include a picture of the sender.
  • Brand – Brand word definition highlightedCreate multiple email templates and design elements that reinforce your company’s brand. With every email campaign, your company’s brand will become recognizable to the reader.
  • Content – Keep the content personal by including the name of the receiver of the email. Also,use segmented lists with targeted content to engage the interests and behaviors of the readers.
  • Value – Propose something valuable to the reader. The first sentence of the email campaign is crucial in communicating your business offer. Use bullet points for scanability.
  • Call-to-Action – Include a call-to-action that asks a question or prompts the reader to do something. This can be achieved by directing the reader to a landing page to enroll in a webinar, fill out a contact form, and link to your website.
  • Visual Media – Combine text with visual media. The human brain processes visual media faster than words. And, make sure the visual media relates to the reader and the content of the email campaign.
  • Social Mediasocial Include social media buttons in your email campaign. This will prompt a personal relationship with the reader and help your business to increase its social following.
  • Call-to-Action #2 – Add an additional call-to-action that compliments the main one. This will with strengthen the personal engagement with the readers.
  • Privacy – Enclose a link to the Privacy Policy. This will lessen the readers anxiety and let them know what you are doing with their info and email address.
  • Unsubscribe – Insert an option for the reader to “unsubscribe” to your email campaign. Make it easy for the reader to make the choice.

By including these components, your email campaigns will begin by being personal.

I’m interested in knowing what you think about my blog(s). Please do not hesitate to share your personal comments.

BCEI Facebook Strategy

Recently, SNL celebrated 40 years of television history. “Strategery” was the one word that Will Ferrell used to describe the presidential debate. Now this was intended to be for fun and meant to get laughs. And it did, therefore it was effective.

For Facebook to be effective, a BCEI strategy can be applied. BCEI simply stands for build, connect, engage, and influence. Let’s see the intent of this strategy.

Build a Facebook Page

A Facebook page is a great way to build relationships with current customers and to promote future business relationships. It is the first step in “getting found” in the social media community. Here are a few reasons to build a Facebook page:

  • Build a Facebook page to introduce new products.
  • Build a Facebook page to share related news.
  • Build a Facebook page to gather comments or feedback.

Connect with Facebook Fans

connect-fourOnce you have a Facebook page, the next step is to connect with your Facebook fans. The word about your business is then spread by the interaction to all of their friends. Here are some key elements to connect with Facebook fans:

  • Connect and increase Facebook fans by creating a well targeted ad campaign.
  • Connect  with Facebook fans by encouraging them to like your page.
  • Connect and promote to Facebook fans thru existing marketing channels. Examples: website and print ads

Engage Your Facebook Fans


Now that your business has been introduced, it is time to communicate with your Facebook fans. Use this social space to engage the social community around your business. Keep them interested with valuable and marketable content. Here are a few ways to engage Facebook fans:

  • Engage Facebook fans by creating stories about your page. Include media visuals.
  • Engage Facebook fans by encouraging them to interact with your page. Ask questions or give them a call-to-action.
  • Engage Facebook fans by offering them prizes or freebies. This is an easy way to get discovered as fans share your offer with friends.

Influence the Friends of Your Facebook Fans

influenceWith the interaction to your page, the content will evolve from ads to stories.

  • Influence a Facebook friend by telling a story about the interaction with your page. Examples: check in or page like.
  • Influence a Facebook friend by having a friend as the voice of your brand. Let the friend promote thru referrals.
  • Influence a Facebook friend with sponsored stories.. These are stories that a business, individual, or organization has paid to be highlighted.

With Facebook, the intent is to connect businesses with fans and their friends. Stay connected by sharing a comment below.