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LinkedIn Company Pages: 5 Blogs Worth Reading

Why have a LinkedIn company page? For companies, LinkedIn opens the doors to tell their story, engage their followers, and share career opportunities. For professionals, LinkedIn is an avenue to explore companies of interest, keep up-to-date with industry news, and locate job opportunities. Even knowing this, I still had some questions I wanted answered:

  1. Is it worth my time? and if so…questions
  2. How do I set-up a company page?
  3. How can I use it for sales?
  4. What kinds of companies are successful using LinkedIn? 
  5. How do you manage employee profiles? 

To answer my question above, I found 5 useful blogs worth reading about LinkedIn company pages. I would like to take this opportunity to share those with you.


LinkedIn-Company-Pages-148x150LinkedIn Company Pages: A Worthwhile Investment?
by Courtney Hunt

In her blog, Courtney questions the importance of LinkedIn pages for companies today. She explains that over the last couple of years the features have been downsized. Resulting in a market more ideal for a larger companies than a small or medium-sized company to benefit from.


Link Humons - FlickrEverything You Need to Know About Setting Up Your Company Page on LinkedIn
by Ted Prodromou

In his blog, Ted explains that LinkedIn company pages are like mini-websites for your company and an excellent way to build trust with prospects and clients. Some components of a company profile highlighted are: careers, showcase pages, analytics, and visitors.

Small Business TrendsHow to Create a LinkedIn Company Page That Drives Sales by Margie Zable Fisher

In her blog, Margie offers a step-by-step guide to create a company page on LinkedIn. She points out the importance of completing all the areas in the LinkedIn company page with an abundance of detail. This attention to details will make your company page more powerful.

???????8 Companies Totally Rocking Their LinkedIn Company Pages by Joe Lazauskas

In his blog, it quite evident that Joe highlights 8 companies that are reaping the benefits of a LinkedIn company page. These are all large companies such as: Coca-Cola, Hewlett-Packard, and Four Seasons Hotels. Over the past couple of years, LinkedIn has become the place where professional content is consumed by people.

Undercover RecruiterHow to Remove Random People from Your LinkedIn Company Page by Lisa Jones

In her blog, Lisa discusses the type of “employees” that make up your LinkedIn company page. They are:

  • People who currently work for your company
  • People who no longer work for your company
  • People who would like to work for your company
  • People who were contractors or temps for your company
  • People who work for another company with a similar name
  • People who have no reason to be listed

All of the above, based on the terms and conditions of LinkedIn, can be there. So, Lisa gives you hope and directions in eliminating false profiles from your LinkedIn company page. And why? Eliminating false profiles will strengthen your company’s ability to be taken seriously in your business market.

I hope these 5 blogs are as helpful to you as they are to me. Do you know of any blogs with useful information about LinkedIn company pages? 

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sourcewp

5 Free Social Media Plugins I Recommend

With social media integration being key for online marketing, it is essential that you help your readers share pages and posts easily. This can be accomplished by including social media plugins to your WordPress site. So how to you choose the right one?

To help you with your decision, I have gathered some of the best free and easy to customize social media plugins below:

ShareThis
ShareThis

This WordPress plugin has excellent customization, over 120 supported social media platforms, and abundance of features. ShareThis features include but are not limited to:

  • Social Analytics that provides statistics on trends, popular content, social traffic patterns, SQI, shares and clickbacks.
  • CopyNShare tracks copy and paste shares by users for both URL’s and conte
  • The Hovering Bar remains on the left or right of content even during scrolling.

Social Media FeatherSocial Media Feather

This WordPress plugin is simple, modern looking, lightweight, and easily integrates to your site. It also supports Retina and high-resolution displays without slowing down your blog. Social Media Feather features include but are not limited to:

  • Lightweight social sharing and following.
  • Customizable skins with effects like fading and greying out social icons.
  • Full customization for URLs and titles for each provider.

mashshareMashshare

This WordPress plugin shows the total share count on Twitter and Facebook. It is inspired by the share buttons that Mashable is currently using on their site. Mashshare features include but are not limited to:

  • Auto embedding or manual shortcode into pages and posts.
  • No permanent connection required for Twitter, Facebook, and Google+ for sharing.
  • High performance caching functionality.

floating-social-barFloating Social Bar

This WordPress plugin is light-weight that adds a horizontal floating share bar to your pages and blog posts. Floating Social Bar features include but are not limited to:

  • Fast and slim
  • Loads scripts when necessary
  • You can drag-and-drop the social buttons you want to display.

flareFlare

This WordPress plugin is eye-catching and simple. Flare features include but are not limited to:

  • Control the post types your Flare appears on.
  • Displays on the left and right and follows your visitors down the page as they scroll. It also conveniently hide when not needed.
  • Add a Follow Me widget

Remember, the 5 social media plugins that I recommend above are only a sample of the numerous options available. WordPress has a plugin directory to assist you in locating the ideal solution. Do you have a great social media plugin that is recommend worthy? Please share in a comment.

5 Successful Businesses Using Google+

Google+ pages help complement a business’s website by giving them a public identity and presence on Google. There are currently over 330 million active Google+ users with more than a million business and brand pages created in the last 6 months. 

For a business to be successful in today’s world, it only makes sense for them to have an active Google+ page. To prove this point with the help of Google+’s case studies, here are 5 successful businesses using Google+ today.

CADBURY

cadbury

Cadbury was founded in 1824 and is headquartered in Bournville, Birmingham, UK.

They have used Hangouts to connect fans with personalities during the 2012 Olympic and Paralympic Games held in London. By using a one-click video chat function, they allowed consumers to interact with Olympic athletes and to participate in creating a replica Google+ page made out of chocolate. After including their Google+ badge on their website, Cadbury new followers increased to 10,000 a day.

FINANCIAL TIMES

financial times

Financial Times is one of the world’s leader in business news headquartered in London, UK. They have a daily readership of over 2.2 million people and over 4.5 million registered users on their website.

They use Google+ to share media content from correspondents around the world and to share content tailored to special interests. Since adding the Google+ badge to their website, they have surpassed 1 million followers on Google+.

MASHABLE

mashable

Mashable is the largest independent news site focusing on digital culture and technology.

Since using Google+, Mashable has seen significant referrals from inbound traffic to their website. They use Google Hang Outs to report stories, for staff collaborations, and as a virtual meeting tool. During a virtual meeting, the screenshare feature is used to help train their remote staffers. In addition, Mashable has also ran a contest to design their Google+ page that helped build a stronger audience.

TOMS

toms

TOMS was founded in 2006 and matches one to one every purchase for a new TOMS pair given to a child in need.

They hosted a 6 day Hangout On Air event with artists that customized shoes. 7% of their web traffic was from the event and it was picked up by other news sources on the web.

TOPSHOP

topshop

Topshop was founded in 1964 and is the leading high street fashion brand headquartered in London, UK.

By reinventing its London Fashion Week show on Google+, they tripled their engagement with the brand. During Fashion Week they used backstage and red carpet hangouts, a Hangout On Air with models, and streamed their catwalk show live to a global audience.

As you see, these are only 5 success stories using Google+. There are many more out there. Do you know of any or would like to share some?

Source: http://www.google.com/+/brands/casestudies.html

5 YouTube for Business Blogs

Since 2005, millions of videos have been uploaded and shared on YouTube. Yes, we have all seen those popular “fail” videos and clips of cats stealing dogs bed. YouTube is not only for individual entertainment, but an inexpensive venue for businesses to be found online. Let me entertain you with 5 YouTube for Business Blogs that caught my attention.


7 Benefits Of Using YouTube To Market Your Business Online by Eric Baum

bluleadzIn his blog, Eric Baum brings attention to 7 benefits of using YouTube to market your business online. I found this blog valuable because Eric provides useful information accompanied with interesting statistics about the mass audience of YouTube. The benefits described include:

  • Capturing Attention – 2 billion video are registered each day and an estimated 35 hours of YouTube videos are uploaded.
  • High Traffic Volumes – 60 million unique visitors access YouTube monthly.
  • Viral Marketing – YouTube videos are shared and easily go viral.
  • Multiple Video Marketing Channels – Powerful online strategy for staging a product of service.
  • Search Engine Rankings – Google owns YouTube therefore YouTube videos are routinely ranked high on Google.
  • Social Media Marketing Integration – YouTube videos integrate with social media like Facebook and Twitter. This helps increase business exposure.
  • World-Wide Accessibility – YouTube is accessible everywhere and on multiple devices.

eric Eric is the CEO / Founder of Bluleadz.


Using YouTube for Business by  

ezineIn her blog, Aimee N Duffy points out that business can’t afford not to use YouTube because of its audience outreach. I found this blog valuable because Aimee explains different ways to utilize YouTube for business. These include:

  • Choose a SEO-friendly title with searchable keywords to link to your YouTube video.
  • Share your YouTube video with other social media pages.
  • Embed your YouTube video in an e-blast and press release.
  • Designate a space on your website or blog for YouTube videos.
  • Post a blog with an embedded YouTube video.

Aimee  Aimee N Duffy is a graduate of the School of Visual Arts in NYC.


Using YouTube for Business and Marketing by Dennis Seymour

leapfroggrIn his blog, Dennis Seymour mentions how easy it is to share Youtube videos and how it is ideal for businesses. I found this blog valuable because Dennis includes proven searchable titles such as “How To’s” within his blog. These include how to:

  • Get Started with YouTube and include your logo and company description in your profile. 
  • Add Videos on YouTube and tag them for search purposes.
  • Use YouTube for Your Business to promote your company.
  • Optimize Videos by using keywords in your tags.

Dennis  Dennis Seymour is the co-founder at Leapfroggr Inc.


Using YouTube to Build Your Brand, Authority and Business by Michael Stelzner

social media examiner In his blog, Michael Stelzner discusses his interview with Steve Spangler – author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. I found this blog valuable because there are real life experiences shared on how Steve used YouTube to build his business and his experiences. Topics for discussion are:

  • How YouTube is helping businesses.
  • The strategy behind different YouTube show formats.
  • How to get the word out about YouTube shows.
  • Advice for starting your own video-based show.

Michael  Michael Stelzner is the founder of Social Media Examiner


How To Use YouTube To Drive Business by Bianca Male

business insiderIn her blog, Bianca Male points out that any business can benefit from using YouTube videos. I found this blog valuable because Bianca includes the three main goals for every YouTube video. These goals are:

  • To Inform the viewer about the company.
  • To Educate the viewer in some way either by “how to’s” or product demo.
  • To Entertain and build a relationship with your target audience.

bianca  Bianca Male is a writer for Business Insider.


Do you have a YouTube for Business blog to share or know of one?

Twitter Marketing for Your Business

twWhether you have a small or large business, you need to be utilizing Twitter marketing. At 140 characters at a time, Twitter has become an inexpensive and effective marketing tool for businesses. Your business customers and prospects are constantly tweeting on a daily basis about your business, products, and services. And guess what? They are also tweeting about your competitors.

People go to Twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services, and products. If your business is not part of this exchange, you’re leaving two huge opportunities untouched: growing your business and improving it – Jill Duffy with PCMag

Now is the time to engage, promote, encourage, and listen.

How can you use Twitter for marketing your business?

Listed below are a few strategies for using Twitter marketing for your business:

Engage with Twitter Profile 

Optimize your Twitter profile to promote your brand:

  • Use your business logo as your profile picture.
  • Add your business website’s URL to your profile.
  • Use your brand name as your…
    • Twitter handle
    • Twitter username
    • Hashtag in all Tweets

Tweet Using the 4-1-1 Rule 

Tweet regularly and be a valuable and trustworthy source.

  • Share 4 tweets by others
  • Retweet 1 relevant tweet
  • Share 1 self-serving tweet

Use Twitter to Promote

Promote events, webinars, training classes, and conferences.

  • Send prospects to event sign ups via landing pages
  • Direct prospects to call-to-actions via landing pages
  • Tweet coupon codes
  • Create Tweetables
  • Create Hashtags for events
  • Set up live Twitter Stream for a Hashtag

Encourage Followers on Twitter

Use every opportunity to add Twitter links with every campaign.

  • Email Newsletters
  • Email footer
  • Blogs

Use Twitter for Customer Relationship Management

Use Twitter as a CRM.

  • Engage and answer customer support questions
  • Welcome followers
  • Monitor for Keywords and Hashtags
  • Create customer lists
  • Update customers
  • Thank your customers

Use Twitter to Listen

Listening is the most important part of communication in marketing.

  • Monitor competitors’ hashtags for negative tweets
    • Engage unsatisfied customers immediately
    • Respond with offers for an alternative product or service
  • Listen to comments about your products and services
    • Engage unsatisfied customers immediately
    • Turn negative into positive publicity.

With over 500 million tweets per day and over 200 million active users, Twitter has evolved from a micro blogging venue for non-bloggers to a business marketing outlet. So, don’t wait! Use Twitter marketing for your business now!

What else would you add? How are you using Twitter Marketing for your business?

5 Twitter Tools to Optimize Your Business Performance

That cute little  chirp symbolizes a giant social media freeway for businesses called Twitter. What started out as a micro blog for people who don’t like to blog has turned into over 200 million users and over 500 million tweets per day. And, Twitter continues to excelerate! Making the most out of Twitter for your business can be a bit congested with this kind of traffic.

What’s in your Twitter Toolbox?

Below are 5 Twitter tools that you can use to optimize your Twitter performance for your business:


Find New Twitter Customers with TwitHawk

TwitHawkTwitHawk is an effective tool to find people talking on Twitter about your chosen topic, your business, and location. By using this Twitter tool, you can enter phrases that you think your customers are likely to enter when they need your product. It searches Twitter and generates a list of tweets for you to respond to. It also has Google Analytics integration.


Manage Your Twitter Community with Commun.it

communitCommun.it is a relationship-management tool that helps you cultivate your followers on Twitter and make important connections to build your business. It looks into your most up-to-date feed and organizes your followers into three groups:

  • Influencers
  • Top supporters
  • Engaged Twitter users

An added feature “Consider to Follow” gives you a list of people to consider following focused on previous retweets, conversations, and the engagement of your followers.


Determine Best Time to Tweet with Tweriod

TweriodTweriod is a Twitter tool that determines the best times of days and days of the week for you to tweet about your business. It generates a report that helps you optimize your tweeting exposure and provides information on when most of your followers are most active on Twitter. 


Schedule Your Tweet with Buffer

bufferBuffer will allow you to schedule Tweets at the optimal time determined by Tweriod’s reports. You can then write multiple business Tweets at one time and choose which social profiles to send them to. By shortening your links for you, Buffer can let you know exactly how many people clicked on each of your business links. 


Unfollow Schedule Your Tweet with UnTweeps

unt_weepsUnTweeps auto-unfollows accounts that are not actively tweeting and improves your following-to-followers ratio.This allows you to follow accounts that are active and likely to engage with your business. 


These 5 twitter tools will speed up your social strategy and pass your competitors in business.

Are you using any of the Twitter tools above?  Have you any to add?