Why have a LinkedIn company page? For companies, LinkedIn opens the doors to tell their story, engage their followers, and share career opportunities. For professionals, LinkedIn is an avenue to explore companies of interest, keep up-to-date with industry news, and locate job opportunities. Even knowing this, I still had some questions I wanted answered:
- Is it worth my time? and if so…
- How do I set-up a company page?
- How can I use it for sales?
- What kinds of companies are successful using LinkedIn?
- How do you manage employee profiles?
To answer my question above, I found 5 useful blogs worth reading about LinkedIn company pages. I would like to take this opportunity to share those with you.
In her blog, Courtney questions the importance of LinkedIn pages for companies today. She explains that over the last couple of years the features have been downsized. Resulting in a market more ideal for a larger companies than a small or medium-sized company to benefit from.
In his blog, Ted explains that LinkedIn company pages are like mini-websites for your company and an excellent way to build trust with prospects and clients. Some components of a company profile highlighted are: careers, showcase pages, analytics, and visitors.
In her blog, Margie offers a step-by-step guide to create a company page on LinkedIn. She points out the importance of completing all the areas in the LinkedIn company page with an abundance of detail. This attention to details will make your company page more powerful.
In his blog, it quite evident that Joe highlights 8 companies that are reaping the benefits of a LinkedIn company page. These are all large companies such as: Coca-Cola, Hewlett-Packard, and Four Seasons Hotels. Over the past couple of years, LinkedIn has become the place where professional content is consumed by people.
In her blog, Lisa discusses the type of “employees” that make up your LinkedIn company page. They are:
- People who currently work for your company
- People who no longer work for your company
- People who would like to work for your company
- People who were contractors or temps for your company
- People who work for another company with a similar name
- People who have no reason to be listed
All of the above, based on the terms and conditions of LinkedIn, can be there. So, Lisa gives you hope and directions in eliminating false profiles from your LinkedIn company page. And why? Eliminating false profiles will strengthen your company’s ability to be taken seriously in your business market.
I hope these 5 blogs are as helpful to you as they are to me. Do you know of any blogs with useful information about LinkedIn company pages?