Google+ pages help complement a business’s website by giving them a public identity and presence on Google. There are currently over 330 million active Google+ users with more than a million business and brand pages created in the last 6 months.
For a business to be successful in today’s world, it only makes sense for them to have an active Google+ page. To prove this point with the help of Google+’s case studies, here are 5 successful businesses using Google+ today.
Cadbury was founded in 1824 and is headquartered in Bournville, Birmingham, UK.
They have used Hangouts to connect fans with personalities during the 2012 Olympic and Paralympic Games held in London. By using a one-click video chat function, they allowed consumers to interact with Olympic athletes and to participate in creating a replica Google+ page made out of chocolate. After including their Google+ badge on their website, Cadbury new followers increased to 10,000 a day.
Financial Times is one of the world’s leader in business news headquartered in London, UK. They have a daily readership of over 2.2 million people and over 4.5 million registered users on their website.
They use Google+ to share media content from correspondents around the world and to share content tailored to special interests. Since adding the Google+ badge to their website, they have surpassed 1 million followers on Google+.
Mashable is the largest independent news site focusing on digital culture and technology.
Since using Google+, Mashable has seen significant referrals from inbound traffic to their website. They use Google Hang Outs to report stories, for staff collaborations, and as a virtual meeting tool. During a virtual meeting, the screenshare feature is used to help train their remote staffers. In addition, Mashable has also ran a contest to design their Google+ page that helped build a stronger audience.
TOMS was founded in 2006 and matches one to one every purchase for a new TOMS pair given to a child in need.
They hosted a 6 day Hangout On Air event with artists that customized shoes. 7% of their web traffic was from the event and it was picked up by other news sources on the web.
Topshop was founded in 1964 and is the leading high street fashion brand headquartered in London, UK.
By reinventing its London Fashion Week show on Google+, they tripled their engagement with the brand. During Fashion Week they used backstage and red carpet hangouts, a Hangout On Air with models, and streamed their catwalk show live to a global audience.