5 Successful Businesses Using Google+

Google+ pages help complement a business’s website by giving them a public identity and presence on Google. There are currently over 330 million active Google+ users with more than a million business and brand pages created in the last 6 months. 

For a business to be successful in today’s world, it only makes sense for them to have an active Google+ page. To prove this point with the help of Google+’s case studies, here are 5 successful businesses using Google+ today.

CADBURY

cadbury

Cadbury was founded in 1824 and is headquartered in Bournville, Birmingham, UK.

They have used Hangouts to connect fans with personalities during the 2012 Olympic and Paralympic Games held in London. By using a one-click video chat function, they allowed consumers to interact with Olympic athletes and to participate in creating a replica Google+ page made out of chocolate. After including their Google+ badge on their website, Cadbury new followers increased to 10,000 a day.

FINANCIAL TIMES

financial times

Financial Times is one of the world’s leader in business news headquartered in London, UK. They have a daily readership of over 2.2 million people and over 4.5 million registered users on their website.

They use Google+ to share media content from correspondents around the world and to share content tailored to special interests. Since adding the Google+ badge to their website, they have surpassed 1 million followers on Google+.

MASHABLE

mashable

Mashable is the largest independent news site focusing on digital culture and technology.

Since using Google+, Mashable has seen significant referrals from inbound traffic to their website. They use Google Hang Outs to report stories, for staff collaborations, and as a virtual meeting tool. During a virtual meeting, the screenshare feature is used to help train their remote staffers. In addition, Mashable has also ran a contest to design their Google+ page that helped build a stronger audience.

TOMS

toms

TOMS was founded in 2006 and matches one to one every purchase for a new TOMS pair given to a child in need.

They hosted a 6 day Hangout On Air event with artists that customized shoes. 7% of their web traffic was from the event and it was picked up by other news sources on the web.

TOPSHOP

topshop

Topshop was founded in 1964 and is the leading high street fashion brand headquartered in London, UK.

By reinventing its London Fashion Week show on Google+, they tripled their engagement with the brand. During Fashion Week they used backstage and red carpet hangouts, a Hangout On Air with models, and streamed their catwalk show live to a global audience.

As you see, these are only 5 success stories using Google+. There are many more out there. Do you know of any or would like to share some?

Source: http://www.google.com/+/brands/casestudies.html

5 YouTube for Business Blogs

Since 2005, millions of videos have been uploaded and shared on YouTube. Yes, we have all seen those popular “fail” videos and clips of cats stealing dogs bed. YouTube is not only for individual entertainment, but an inexpensive venue for businesses to be found online. Let me entertain you with 5 YouTube for Business Blogs that caught my attention.


7 Benefits Of Using YouTube To Market Your Business Online by Eric Baum

bluleadzIn his blog, Eric Baum brings attention to 7 benefits of using YouTube to market your business online. I found this blog valuable because Eric provides useful information accompanied with interesting statistics about the mass audience of YouTube. The benefits described include:

  • Capturing Attention – 2 billion video are registered each day and an estimated 35 hours of YouTube videos are uploaded.
  • High Traffic Volumes – 60 million unique visitors access YouTube monthly.
  • Viral Marketing – YouTube videos are shared and easily go viral.
  • Multiple Video Marketing Channels – Powerful online strategy for staging a product of service.
  • Search Engine Rankings – Google owns YouTube therefore YouTube videos are routinely ranked high on Google.
  • Social Media Marketing Integration – YouTube videos integrate with social media like Facebook and Twitter. This helps increase business exposure.
  • World-Wide Accessibility – YouTube is accessible everywhere and on multiple devices.

eric Eric is the CEO / Founder of Bluleadz.


Using YouTube for Business by  

ezineIn her blog, Aimee N Duffy points out that business can’t afford not to use YouTube because of its audience outreach. I found this blog valuable because Aimee explains different ways to utilize YouTube for business. These include:

  • Choose a SEO-friendly title with searchable keywords to link to your YouTube video.
  • Share your YouTube video with other social media pages.
  • Embed your YouTube video in an e-blast and press release.
  • Designate a space on your website or blog for YouTube videos.
  • Post a blog with an embedded YouTube video.

Aimee  Aimee N Duffy is a graduate of the School of Visual Arts in NYC.


Using YouTube for Business and Marketing by Dennis Seymour

leapfroggrIn his blog, Dennis Seymour mentions how easy it is to share Youtube videos and how it is ideal for businesses. I found this blog valuable because Dennis includes proven searchable titles such as “How To’s” within his blog. These include how to:

  • Get Started with YouTube and include your logo and company description in your profile. 
  • Add Videos on YouTube and tag them for search purposes.
  • Use YouTube for Your Business to promote your company.
  • Optimize Videos by using keywords in your tags.

Dennis  Dennis Seymour is the co-founder at Leapfroggr Inc.


Using YouTube to Build Your Brand, Authority and Business by Michael Stelzner

social media examiner In his blog, Michael Stelzner discusses his interview with Steve Spangler – author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. I found this blog valuable because there are real life experiences shared on how Steve used YouTube to build his business and his experiences. Topics for discussion are:

  • How YouTube is helping businesses.
  • The strategy behind different YouTube show formats.
  • How to get the word out about YouTube shows.
  • Advice for starting your own video-based show.

Michael  Michael Stelzner is the founder of Social Media Examiner


How To Use YouTube To Drive Business by Bianca Male

business insiderIn her blog, Bianca Male points out that any business can benefit from using YouTube videos. I found this blog valuable because Bianca includes the three main goals for every YouTube video. These goals are:

  • To Inform the viewer about the company.
  • To Educate the viewer in some way either by “how to’s” or product demo.
  • To Entertain and build a relationship with your target audience.

bianca  Bianca Male is a writer for Business Insider.


Do you have a YouTube for Business blog to share or know of one?

Twitter Marketing for Your Business

twWhether you have a small or large business, you need to be utilizing Twitter marketing. At 140 characters at a time, Twitter has become an inexpensive and effective marketing tool for businesses. Your business customers and prospects are constantly tweeting on a daily basis about your business, products, and services. And guess what? They are also tweeting about your competitors.

People go to Twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services, and products. If your business is not part of this exchange, you’re leaving two huge opportunities untouched: growing your business and improving it – Jill Duffy with PCMag

Now is the time to engage, promote, encourage, and listen.

How can you use Twitter for marketing your business?

Listed below are a few strategies for using Twitter marketing for your business:

Engage with Twitter Profile 

Optimize your Twitter profile to promote your brand:

  • Use your business logo as your profile picture.
  • Add your business website’s URL to your profile.
  • Use your brand name as your…
    • Twitter handle
    • Twitter username
    • Hashtag in all Tweets

Tweet Using the 4-1-1 Rule 

Tweet regularly and be a valuable and trustworthy source.

  • Share 4 tweets by others
  • Retweet 1 relevant tweet
  • Share 1 self-serving tweet

Use Twitter to Promote

Promote events, webinars, training classes, and conferences.

  • Send prospects to event sign ups via landing pages
  • Direct prospects to call-to-actions via landing pages
  • Tweet coupon codes
  • Create Tweetables
  • Create Hashtags for events
  • Set up live Twitter Stream for a Hashtag

Encourage Followers on Twitter

Use every opportunity to add Twitter links with every campaign.

  • Email Newsletters
  • Email footer
  • Blogs

Use Twitter for Customer Relationship Management

Use Twitter as a CRM.

  • Engage and answer customer support questions
  • Welcome followers
  • Monitor for Keywords and Hashtags
  • Create customer lists
  • Update customers
  • Thank your customers

Use Twitter to Listen

Listening is the most important part of communication in marketing.

  • Monitor competitors’ hashtags for negative tweets
    • Engage unsatisfied customers immediately
    • Respond with offers for an alternative product or service
  • Listen to comments about your products and services
    • Engage unsatisfied customers immediately
    • Turn negative into positive publicity.

With over 500 million tweets per day and over 200 million active users, Twitter has evolved from a micro blogging venue for non-bloggers to a business marketing outlet. So, don’t wait! Use Twitter marketing for your business now!

What else would you add? How are you using Twitter Marketing for your business?

5 Twitter Tools to Optimize Your Business Performance

That cute little  chirp symbolizes a giant social media freeway for businesses called Twitter. What started out as a micro blog for people who don’t like to blog has turned into over 200 million users and over 500 million tweets per day. And, Twitter continues to excelerate! Making the most out of Twitter for your business can be a bit congested with this kind of traffic.

What’s in your Twitter Toolbox?

Below are 5 Twitter tools that you can use to optimize your Twitter performance for your business:


Find New Twitter Customers with TwitHawk

TwitHawkTwitHawk is an effective tool to find people talking on Twitter about your chosen topic, your business, and location. By using this Twitter tool, you can enter phrases that you think your customers are likely to enter when they need your product. It searches Twitter and generates a list of tweets for you to respond to. It also has Google Analytics integration.


Manage Your Twitter Community with Commun.it

communitCommun.it is a relationship-management tool that helps you cultivate your followers on Twitter and make important connections to build your business. It looks into your most up-to-date feed and organizes your followers into three groups:

  • Influencers
  • Top supporters
  • Engaged Twitter users

An added feature “Consider to Follow” gives you a list of people to consider following focused on previous retweets, conversations, and the engagement of your followers.


Determine Best Time to Tweet with Tweriod

TweriodTweriod is a Twitter tool that determines the best times of days and days of the week for you to tweet about your business. It generates a report that helps you optimize your tweeting exposure and provides information on when most of your followers are most active on Twitter. 


Schedule Your Tweet with Buffer

bufferBuffer will allow you to schedule Tweets at the optimal time determined by Tweriod’s reports. You can then write multiple business Tweets at one time and choose which social profiles to send them to. By shortening your links for you, Buffer can let you know exactly how many people clicked on each of your business links. 


Unfollow Schedule Your Tweet with UnTweeps

unt_weepsUnTweeps auto-unfollows accounts that are not actively tweeting and improves your following-to-followers ratio.This allows you to follow accounts that are active and likely to engage with your business. 


These 5 twitter tools will speed up your social strategy and pass your competitors in business.

Are you using any of the Twitter tools above?  Have you any to add?

Search Engine Optimization or Simply SEO

A chalkboard filled with phrases, charts, and processes can be a bit overwhelming in comprehending Search Engine Optimization. Let me simplify…

Search Engine Optimization, better known as SEO, is about the words we all read online. These words are graded on relevancy, authority, number, and quality of pages that are linked to pages that are shown.

Below are 5 articles on SEO that help simplify getting started, how to choose the right tactics, how to get on-page, and track metrics. And, a different way at looking at SEO from a human perspective.


What is Search Engine Optimization?  Getting Started is Easy

SEOPost-790x310In this article, Daniel Smith discusses the importance of SEO. He points out that if you don’t optimize your website, you will lose customers to your competitors. To prove his point, he uses an example of two cupcake stores in the same small town competing for the same business. Both have websites and send email newsletters. The difference is that one store gains authority and customers by utilizing SEO and content marketing.

He also provides an easy 3 steps guide to earn higher search engine rankings.

About the Author: Daniel Smith is a co-founder and marketing chief at BoostSuite.com. BoostSuite is the content marketing system for small businesses.


How to Choose the Right SEO Tactics for Your Small Business

seo (1)In this article, Tom Demers places SEO strategies in two basic categories: On-site SEO and Off-site SEO. He breaks down the strategies under each category and helps you to determine which one makes the most sense for your business.

Tom also points out that once a strategy is determined, you need to decide if the tasks will be managed in-house or by outsourcing to an SEO agency.

About the Author: Tom Demers is a co-founder and managing partner with Measured SEM, a search engine marketing consulting firm.


SEO 101: Getting The On-Page SEO Basics

seo

In this article, James Brockbank points out that it takes more than a fantastic outreach, PR campaign, and awesome link profile to securing top spots for competitive key phrases. He provides a guide to getting on-page SEO right. James discusses 10 essentials needed to outrank your competitors. Some of these essentials include meta descriptions, URL structure, and page speed.

About the Author: James Brockbank is an experienced UK based digital marketing consultant. He has written for Search Engine Journal and .NET Magazine.


Which Search Engine Optimization Metrics Should You Track?

search-engine-optimization-metricsIn this article, Deborah Dawui points out the importance that tracking has in knowing which SEO techniques are working for your brand and which content that your audience likes more.

She discusses which metrics you should be tracking for your SEO campaign to include unique visitors, page views, bounce rate, conversion rate, and inbound links.

About the Author: Deborah Dawui is an online marketing consultant that helps small businesses improve their sales and strategies.


3 SEO Techniques You Probably Haven’t Heard About

3-SEO-TechniquesIn this article, Agnipravo Sengupta highlights 3 SEO techniques from a human perspective:

  • Semantic SEO – Content creation that is natural and informative
  • Holistic SEO – Introduction of social platforms to increase online exposure
  • Barnacle SEO – Relationship with popular brands and getting indirect SEO benefits

About the Author: Agnipravo Sengupta is a writer in the field of Content Marketing. 


Do you know of any articles that help simplify SEO?