Brick and mortar businesses in your community, like restaurants, are actively posting advertisements encouraging you to “check in” and “like” their establishment on Facebook. These call-to-actions only take a moment of your time, are fun, and are often followed by a free offer such as some delicious ice cream.
Facebook is more than a local community of fans. Facebook is a world-wide social community where fans love to share likes and comments with each other. With this global reach, businesses that have Facebook pages are able to reach beyond the local fans and engage a much larger audience.
Below are three businesses that are optimizing their Facebook pages to reach a global audience:
Starbucks is about “inspiring and nurturing the human spirit-one person, one cup, and one neighborhood at a time.” Early on, they recognized the importance of global networking with their fans and potential customers on Facebook.
Starbucks uses multiple branding photos to promote their products in their timeline cover photo and their engaging posts. With the help of an International tab, Starbucks connects their fans to the home page of different countries. This eliminates any chance of their being a language barrier. In additional, there is an app for Pinterest and for open jobs with the company. They also include links to events and to their numerous locations.
St. Jude Children’s Research Hospital is the leader in the world for saving children with life-threatening diseases such as cancer. Because they rely on volunteers and donations to make a difference in a young life, St. Jude’s reaches out to the global community with their Facebook page.
They regularly post photos of patients on their timeline cover who have been helped by generous donations such as those from Facebook fans. This helps humanizes their efforts and promotes the greater good that the community in whole has made. They also include apps to allow for donations, gifts, and even browse career opportunities.
Tough Mudder describes themselves as “probably the toughest event on the planet.” It is actually a series of endurance events designed by the British Special Forces. Their weekly obstacle courses are held all over the United States and Canada with profits awarded to the Wounded Warrior Project. They heavily rely on Facebook for planet recruitment.
Because Tough Mudder is an event company, they always engage their fans with fresh and up-to-date content. All of the events have their own page in the “Upcoming Events” feed and wild and crazy videos and photos keep the recruits enlisting.